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Sedemdesiatky v odievaní a ich vplyv na súčasnú módu

Napísal femme 11. apríl 2025

V 60. rokoch minulého storočia sa v móde natrvalo udomácnil kult mladosti, ktorý módu ovplyvňuje až dodnes. Po roku 1970 už mladí riešili iné problémy ako kvetinová generácia, aj keď vplyv predchádzajúceho desaťročia bol rozpoznateľný v každej oblasti.

fashion_70_25

Nezamestnanosť, inflácia a nuda. Byť mladý už v 70. rokoch neznamenalo automaticky byť optimista či idealista. Na program dňa sa dostalo presadzovanie práv žien, mierumilovnosť hippies vystriedalo odmietanie vojenskej služby a experimenty s drogami stratili ráz kratochvíle. Len čo skončila vojna vo Vietname, vypukla naftová kríza a s ňou pád doláru. Hospodársky zázrak, ktorý začal v 50. rokoch sa definitívne skončil a začali úsporné roky 70.

Ak si predstavíme ako vyzerá súčasná móda, tvrdenie, že 70. roky vymysleli eklektický outfit nám môže pripadať nepatričné. Pravdou však je, že práve vtedy začali ľudia nosiť to, čo im najviac pristalo a kombinovať rôzne časti odevov v dovtedy nepatričných kompozíciách.

Osobitosť a nezávislosť, ktorú ako prví presadzovali hippies viedla k tomu, že čaro eklekticizmu objavila aj stredná trieda, pričom trvala na kvalitných prírodných materiáloch.
Zušľachtené psychedelické vzory, drobné dezény imitujúce ľudové výšivky a objavenie sofistikovaného etno vzhľadu pozdvihli dedičstvo hippies na úroveň akceptovateľnú aj strednou triedou.

VZNIK UNISEXU

Ako elegantný pandant sa v roku 1973 rodí dobá „béžová“ v líniách neutrálnych tónov khaki a olivovo zelenej, pieskovej a hnedej farby. Popri tejto zušľachtenej pôvabnosti sa vynorila aj tzv. antimóda, ktorá povoľovala všetko, od bavlnených retro kúskov až po značkové modely, pričom pri pochybnostiach voľba vždy padla na džínsy. Stali sa tak uniformou neokonformistov a podporili vznik neutrálneho unisexu. Pôvodná myšlienka rovnoprávnosti však skončila v denimovej jednotvárnosti. Takúto nudu nemohli nechať návrhári bez povšimnutia, preto sa v 70. rokoch po prvýkrát značne rozšírila paleta farieb klasického denimu a vznikla nová uniforma - džínsy so sakom.

NÁVRAT K JEDNODUCHOSTI

Už od začiatku desaťročia sa dekoratívne tendencie dostávali postupne do defenzívy, pričom silnela tendencia k jednoduchosti až minimalizmu, ktorý sa stal hlavným a oficiálnym prúdom strednej triedy. V zásade platilo, že úspešná žena si mohla dovoliť výstrelky len večer, o to však mohli byť bláznivejšie. Prehnané proporcie a nemožné kombinácie - to bol ten správny hit. Pestré polyesterové košele a lycrové trikoty k lurexovým nohaviciam alebo čipkované košele k lesklým džínsom prípadne kvetované šaty po starších príbuzných, to bolo to pravé na diskotéku.

KULT ŠTÍHLOSTI POKRAČUJE

Práve v tomto období sa kult štíhlosti, zavedený v predchádzajúcom desaťročí, vyvinul do absurdnej podoby. Nohavice boli také vypasované, že sa ich zips  zapínal poležiačky a blúzky sa nosili rozopnuté takmer až po pás, aby bolo viditeľné, že nositeľka nepotrebuje podprsenku. V celkovom vzhľade sa podporovala prirodzenosť, zdravý vzhľad a štíhla postava. Vznikol aerobik a každodenný návyk na jogging.

TRENDY podporujúce prirodzenosť viedli k obľube afro účesov i hustého obočia a dlhé, postupným strihom upravené, mierne navlnené vlasy sa stali korunou krásy žien každého veku. Bolo jasné, že takáto uhladenosť, korektnosť a serióznosť vyvolá zrod divokejšej línie, ktorá bude stavať na barokovej prebujnenosti.

PUNK

Aký to bude trend sa zistilo vo chvíli, keď zahájili činnosť punkeri. Ich cielená nevkusnosť nahradila všetko prírodné umelou hmotou, pričom sa mohlo kombinovať všetko so všetkým za podmienky, že sa to k sebe nebude hodiť - roztrhané tričká s koženkou a lesklým lurexom, zvieracie vzory s vojenskou uniformou a k tomu všetkému masívne Martensky. Tento prúd bol zvlášť silný v Anglicku, kde módne impulzy prichádzali z ulice.

PRÍCHOD NOVÝCH NÁVRHÁROV

Vo Francúzsku, Taliansku a USA sa však objavovalo stále viac návrhárov tvoriacich vlastné ucelené kolekcie. V roku 1973 presadil Pierre Bergé spolu s Jacquesom Mouclierom povolenie, ktoré umožnilo mladým návrhárom predvádzať svoje kolekcie na verejnosti. Dovtedajší zvyk veľkých modelových domov, predvádzať svoje kolekcie vybranej a uzavretej klientele dvakrát do roka, doplnili prehliadky Prét-a-porte, určené širšiemu okruhu záujemcov i zástupcom tlače. A vo chvíli, keď z týchto prehliadok urobili mladí návrhári show, na ktorú prichádzalo štyrikrát viac divákov, bolo rozhodnuté. Objavili sa noví módni tvorcovia - Claude MontanaJean-Paul GaultierCharles CastelbajacVivienne WesteoodThieri MuglerIssey Miyake, Kenzo.....

V nadchádzajúcich letných kolekciách, ktoré sa opierajú o kľúčové prvky sedemdesiatych rokov, sa mieša nostalgický dekorativizmus s minimalizmom, nechajte sa inšpirovať produktovými fotkami (zdroj : Zalando).

 

1. obrázok: Jaded London svetr, 59,99 EUR, Dr.Martens taška, 87,95 EUR, Jack & Jones papuče, 29,99 EUR
2. obrázok: Kaotiko vesta, 59,95 EUR, Lee sukňa, 54,95 EUR, Levi's kabelka, 34,95 EUR
3. obrázok: Anna Field nohavice, 29,99 EUR, Samsøe Samsøe top, 99, 95 EUR, Cult Gaia nohavice, 515 EUR
4. obrázok: Jack & Jones okuliare, 15,99 EUR, Only & Sons okuliare, 9,99 EUR, Only & Sons okuliare, 14,99 EUR, Only & Sons okuliare, 19,99 EUR

8 komentárov

  • Komentár Eric Jones %AM, %28 %539 %2025 %11:%apr napísal Eric Jones

    Hello to the Femme Manager,

    I am Eric and I’m thinking you would like your website Femme to produce additional inquiries.

    Here is one approach:

    Web Visitors Into Leads is a tool that operates on your site, prepared to capture each visitor’s name, email, and phone number. It informs you as soon as someone expresses interest, allowing you to speak with them while they are still viewing Femme.

    View a Demonstration https://actionleadgeneration.com to see how Web Visitors Into Leads works.

    Once you have their phone number, our new SMS Text With Lead feature allows you to start a text conversation. You can answer questions, provide more details, and even finalize a connection that way.

    If they are not ready at that moment, you can follow up later with text messages that share updated information, helpful links, or simply keep the dialogue open to establish a positive rapport.

    Learn More https://actionleadgeneration.com to understand how Web Visitors Into Leads can support your business, potentially engaging many more interested individuals.

    Eric

    P.S. Studies suggest that most visitors leave quickly. This resource offers a 14-day evaluation period and also includes international communication support. There may be individuals ready to speak with you now, so please don’t let the opportunity pass.

    If you'd like to Want to receive fewer emails, or none whatsoever? Update your email preferences by visiting https://actionleadgeneration.com/unsubscribe.aspx?d=femme.sk

  • Komentár Eric Jones %PM, %24 %965 %2025 %22:%apr napísal Eric Jones

    Hello to the Femme Manager,

    I am Eric, and I recently discovered your website Femme in the search results.

    Your site is visible online and the content is solid.

    However, there’s one area that may help improve results:

    When visitors arrive at Femme, many may look around briefly, then leave without taking further action. Research suggests most visitors exit quickly, and you never learn who they were or how to reach them.

    You can change that.

    Consider using Web Visitors Into Leads. This tool operates on your site and is ready to securely collect each visitor’s name, email, and phone number. It informs you right away when someone shows interest, so you can connect with them while they are still on your website.

    View a Demonstration https://actionleadgeneration.com

    Prompt and meaningful outreach can make a substantial difference. Additionally, once you have a visitor’s phone number, you can begin a friendly text conversation. Even if they aren’t ready at that moment, you can keep in touch over time with relevant updates and useful information.

    This approach is easy to implement and can help you engage more effectively with interested individuals.

    Visit the link above to see what Web Visitors Into Leads can do for your business. By reaching out promptly, you may find that more visitors become engaged prospects.

    Eric

    P.S. Web Visitors Into Leads includes an evaluation period and supports international communication. Interested individuals may be ready to speak with you now, so please don’t miss the opportunity.

    Visit the link https://actionleadgeneration.com to learn more.

    If you'd like to Want to receive fewer emails, or none whatsoever? Update your email preferences by visiting https://actionleadgeneration.com/unsubscribe.aspx?d=femme.sk

  • Komentár Eric Jones %PM, %24 %820 %2025 %18:%apr napísal Eric Jones

    Hello to the Femme Manager,

    I am Eric and I’m thinking you would like your website Femme to produce additional inquiries.

    Here is one approach:

    Web Visitors Into Leads is a tool that operates on your site, prepared to capture each visitor’s name, email, and phone number. It informs you as soon as someone expresses interest, allowing you to speak with them while they are still viewing Femme.

    View a Demonstration https://actionleadgeneration.com to see how Web Visitors Into Leads works.

    Once you have their phone number, our new SMS Text With Lead feature allows you to start a text conversation. You can answer questions, provide more details, and even finalize a connection that way.

    If they are not ready at that moment, you can follow up later with text messages that share updated information, helpful links, or simply keep the dialogue open to establish a positive rapport.

    Learn More https://actionleadgeneration.com to understand how Web Visitors Into Leads can support your business, potentially engaging many more interested individuals.

    Eric

    P.S. Studies suggest that most visitors leave quickly. This resource offers a 14-day evaluation period and also includes international communication support. There may be individuals ready to speak with you now, so please don’t let the opportunity pass.

    If you'd like to Want to receive fewer emails, or none whatsoever? Update your email preferences by visiting https://actionleadgeneration.com/unsubscribe.aspx?d=femme.sk

  • Komentár Eric Jones %AM, %22 %216 %2025 %04:%apr napísal Eric Jones

    Hello to the Femme Manager,

    I am Eric and I’m thinking you would like your website Femme to produce additional inquiries.

    Here is one approach:

    Web Visitors Into Leads is a tool that operates on your site, prepared to capture each visitor’s name, email, and phone number. It informs you as soon as someone expresses interest, allowing you to speak with them while they are still viewing Femme.

    View a Demonstration https://actionleadgeneration.com to see how Web Visitors Into Leads works.

    Once you have their phone number, our new SMS Text With Lead feature allows you to start a text conversation. You can answer questions, provide more details, and even finalize a connection that way.

    If they are not ready at that moment, you can follow up later with text messages that share updated information, helpful links, or simply keep the dialogue open to establish a positive rapport.

    Learn More https://actionleadgeneration.com to understand how Web Visitors Into Leads can support your business, potentially engaging many more interested individuals.

    Eric

    P.S. Studies suggest that most visitors leave quickly. This resource offers a 14-day evaluation period and also includes international communication support. There may be individuals ready to speak with you now, so please don’t let the opportunity pass.

    If you'd like to Want to receive fewer emails, or none whatsoever? Update your email preferences by visiting https://actionleadgeneration.com/unsubscribe.aspx?d=femme.sk

  • Komentár Eric Jones %AM, %21 %365 %2025 %07:%apr napísal Eric Jones

    Hello Femme Owner,

    My name’s Eric and for just a second, imagine this:

    - Someone does a search and ends up at Femme.
    - They hang out for a moment to check it out. I’m interested… but… maybe…
    - And then they click the back button and check out the other search results instead.
    - Bottom line – you got an eyeball, but nothing else.
    - They’re gone.

    This isn’t really your fault – it happens a lot – studies show 7 out of 10 visitors to any site leave without leaving a trace.

    But you can fix that.

    Web Visitors Into Leads is a software widget that works on your site, ready to gather any visitor’s Name, Email address, and Phone Number. It lets you know immediately – allowing you to call that lead while they’re literally looking over your site.

    Please see this URL to test a Live Demo with Web Visitors Into Leads now to see exactly how it works:
    https://trustedleadgeneration.com

    Time is of the essence when it comes to connecting with leads – the difference between contacting someone within 5 minutes compared to 30 minutes later can be significant.

    Additionally, now that you have their phone number, with our new SMS Text With Lead feature you can immediately start a text conversation… so even if you don’t close a deal then, you can follow up with text messages for new offers, useful links, even just a quick note to build a relationship.

    Effective stuff.

    Please see this URL to learn what Web Visitors Into Leads can do for your business:
    https://trustedleadgeneration.com

    You could be converting significantly more leads today!

    Eric
    PS: Web Visitors Into Leads offers a 14-day evaluation – it even includes international calling.
    You have customers ready to talk with you right now… don’t keep them waiting.
    Please see this URL to try Web Visitors Into Leads now:
    https://trustedleadgeneration.com

    If you'd like to Want to receive less emails, or none whatsoever? Update your email preferences by clicking here. click here https://trustedleadgeneration.com/unsubscribe.aspx?d=femme.sk

  • Komentár Eric Jones %AM, %21 %080 %2025 %00:%apr napísal Eric Jones

    Hello Femme Owner!

    Eric here with a quick thought about your website Femme...

    I’m on the internet a lot and I look at a lot of business websites.

    Like yours, many of them have great content.

    But all too often, they come up short when it comes to engaging and connecting with anyone who visits.

    I get it – it’s hard. Studies show 7 out of 10 people who land on a site abandon it in moments without leaving even a trace. You got the eyeball, but nothing else.

    Here’s a solution for you…

    LeadConnect is a software widget that works on your site, ready to capture any visitor’s Name, Email address, and Phone Number. You’ll know immediately they’re interested, and you can call them directly to talk with them while they’re literally looking over your site.

    Visit https://boltleadgeneration.com to try out a Live Demo with LeadConnect now to see exactly how it works.

    It could be huge for your business – and because you’ve got that phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation immediately… and contacting someone in that 5-minute window is 100 times more powerful than reaching out 30 minutes or more later.

    Plus, with text messaging, you can follow up later with new offers, content links, even just follow-up notes to keep the conversation going.

    Everything I’ve just described is extremely simple to implement, cost-effective, and profitable.

    Visit https://boltleadgeneration.com to discover what LeadConnect can do for your business.

    You could be converting up to 100X more leads today!

    Eric

    PS: LeadConnect offers a complimentary 14-day trial – you could be converting up to 100x more leads immediately!
    It even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    Visit https://boltleadgeneration.com to try LeadConnect now.

    If you'd like to Want to receive fewer emails, or none whatsoever? Update your email preferences by visiting https://boltleadgeneration.com/unsubscribe.aspx?d=femme.sk

  • Komentár Eric Jones %AM, %21 %053 %2025 %00:%apr napísal Eric Jones

    Hello Femme

    I just found your site, quick question…

    My name’s Eric, and I just found your site - Femme - while surfing the net. You showed up at the top of the search results, so I checked you out. Looks like what you’re doing is pretty cool.

    But if you don’t mind me asking – after someone like me stumbles across Femme, what usually happens?

    Is your site generating leads for your business?

    I’m guessing some, but I also bet you’d like more… research indicates that 7 out of 10 who land on a site wind up leaving without a trace.

    Not good.

    Here’s an idea…

    How about making it really EASY for every visitor who shows up to get a personal phone call from you as soon as they hit your site…

    You can –

    LeadConnect is a software widget that works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It signals you the moment they let you know they’re interested – so that you can talk to that lead while they’re literally looking over your site.

    https://boltleadgeneration.com to try out a Live Demo with LeadConnect now to see exactly how it works.

    You’ll be amazed - the difference between contacting someone within 5 minutes versus 30 minutes later could boost your results 100-fold.

    It gets even better… once you’ve captured their phone number, with our new SMS Text With Lead feature, you can instantly start a text (SMS) conversation.

    That way, even if you don’t close a deal right away, you can follow up with text messages for new offers, content links, even just, how you doing? notes to build a relationship.

    Pretty sweet – AND effective.

    https://boltleadgeneration.com to discover what LeadConnect can do for your business.

    You could be converting up to 100X more leads today!
    Eric

    PS: LeadConnect offers a FREE 14 days trial – you could be converting up to 100x more leads immediately!
    It even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    https://boltleadgeneration.com to try LeadConnect now.

    If you'd like to Want to receive less emails, or none whatsoever? Update your email preferences by visiting https://boltleadgeneration.com/unsubscribe.aspx?d=femme.sk

  • Komentár Eric Jones %PM, %14 %748 %2025 %16:%apr napísal Eric Jones

    Hello Femme Owner!

    My name’s Eric and for just a second, imagine this…

    - Someone does a search and winds up at Femme.
    - They hang out for a minute to check it out. “I’m interested… but… maybe…”
    - And then they hit the back button and check out the other search results instead.
    - Bottom line – you got an eyeball, but nothing else to show for it.
    - There they go.

    This isn’t really your fault – it happens a lot – studies show 7 out of 10 visitors to any site disappear without leaving a trace.

    But you CAN fix that.

    LeadConnect is a software widget that works on your site, ready to capture any visitor’s Name, Email address and Phone Number. You’ll know right then and there – enabling you to call that lead while they’re literally looking over your site.

    Visit https://boltleadgeneration.com to try out a Live Demo with LeadConnect now to see exactly how it works.

    Time is money when it comes to connecting with leads – the difference between contacting someone within 5 minutes versus 30 minutes later can be huge – like 100 times better!

    Plus, now that you have their phone number, with our new SMS Text With Lead feature you can automatically start a text (SMS) conversation… so even if you don’t close a deal then, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

    Strong stuff.

    Visit https://boltleadgeneration.com to discover what LeadConnect can do for your business.

    You could be converting up to 100X more leads today!

    Eric

    PS: LeadConnect offers a complimentary 14-day trial – you could be converting up to 100x more leads immediately!
    It even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    Visit https://boltleadgeneration.com to try LeadConnect now.

    If you'd like to Want to receive fewer emails, or none whatsoever? Update your email preferences by visiting https://boltleadgeneration.com/unsubscribe.aspx?d=femme.sk